Expert Commercial P&C Lead Generation Explained

TJ Telemarketing has been generating exclusive life, retirement, and health leads for the insurance industry Since 1995. We’ve also been generating commercial P&C prospects for 10 years, and recently there’s been a lot of growth in this space.  There is great need for prospects as carriers seek out more commercial business, and we offer one of the most effective marketing programs available.

The key to success is contacting the businesses you have the most to offer, and effectively communicating to them the value you bring. This is easier said than done, which is why many agencies are using our customizable commercial leads.

Each lead campaign we put together is customized. When generating Commercial P&C Leads, we focus on the demographic you need, and use a message that resonates with them.
First, we start with demographics, which we sort by geography and business type. The easiest way to find out which business types fit your agency best is to look back at the customers you’ve on-boarded in the past year. If you see many retailers in the list, electricians, or moving companies you have an idea of where to start. There are also times when it may be appropriate to look beyond what you usually do because of a shift in pricing from your carrier for a certain business type. Each campaign we put together is focused on one or more business types, let us know what you need and we will take it from there.
Here’s an example of market segments we are finding success with:
  • Associations
  • Chambers
  • Restaurants
  • Contractors
  • Trucking
Once the business type has been determined, the next step is creating a message that is grabs the attention of the decision makers.
Here’s an example of messaging that is generating the most interest right now:
  • No concept is as timeless in sales as saving businesses money. What do you offer your clients to help them? Does your company offer a preferred rate to particular businesses?
  • What do you have in common with your demographic? I talked with an agent who worked with auto body repair shops primarily, because he had owned an auto body shop for 20 years. What’s your story?
  • Birds of a feather flock together… That’s from a Disney movie my kids and I love! This is so true though. People with the same tastes and interests will be found together.  Let’s find your flock!
Businesses who have been around a while understand the importance of safeguarding what they’ve built. This is the key reason to connect in the first place. You are not successful because you work 40 hours a week. You are successful because you have invested years in your profession and can solve complex problems in minutes, because you’ve been there before. Our callers have the same experience generating quality, exclusive commercial leads. Contact Us to learn more about how we can help build your Agency. Click Here for more Commercial P&C Lead information.

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