What’s New with Telemarketing and Lead Generation

Working Your Insurance Leads

Congratulations, you have received your first pre-qualified, warm lead on your new campaign.  What is the next step to turn this lead into a sale?  As a sales professional, you may already have a strategy in place to deal with the prospect.  We will go over a few pieces of advice in this article for

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Leads and Prospects

We often use the terms “Lead” and “Prospect” interchangeably. We do it even on this website, since “lead” is the term most used in the industry. Are they really the same though? The Webster’s Dictionary definition of lead is to guide someone or something. The definition of prospect is something that is awaited or expected.

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